Have you come across ads that don’t reveal the product being promoted? Ever wondered why advertisers spend so much for such ads? These ads are called teaser ads as they do not reveal either the sponsors of the ad or the product being promoted, as a teaser in order to gain the attention and curiosity of the public. Generally, these ads are introduction to a new product or any motion picture to be released in the near future. Great visibility, broadcast and out-of-home media are important factors for the ads to be effective. Another important factor is the punch line of teaser ads.
Online advertising with teaser ads were popular in the early days of the internet. But, people seem to have wasted their money either because of an ineffective teaser ad, or because they didn’t have a product to promote. Teaser ads are relatively difficult to generate, than the normal ads. Teasers require humor, intelligence and better technology to gain the public’s attention.
\\ tags: advertisements, teaser
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